Aspen Logistics announced the appointment of Christopher Ticknor as Executive Director of Business Development, effective April 1, 2012. In his new role, Ticknor will report to Connie Anderson, CEO, and will be responsible for leading Aspen’s efforts to increase market share and brand recognition.
Ticknor’s key focus will be performance management, defining the most efficient way to drive the growth of their industry leading solutions and customer acquisition. His focus will be on creating analytics and corporate strategies that impact Aspen’s business results. Ticknor will also manage the company’s marketing, branding, and public relations strategies.
With 10 years of Sales and Marketing experience across various industries, Christopher brings strong leadership and innovative strategies to his new role at Aspen, overseeing both the Sales and Marketing Departments.
Christopher started at Aspen Logistics in 2008 as Marketing Manager. He was tasked with designing best-in-class campaigns that would allow Aspen to be an industry leading brand in their core customer markets. After numerous awards and accolades Aspen is now recognized as a leading provider in the western United States. Ticknor has launched social media programs and marketing campaigns that were notable, and at the time essentially unheard of within the industry. On top of many media interviews, he was asked to speak at the annual industry conference put on by the Warehouse Education Research Council, as well as received an award by the Internet Marketing Association for his marketing efforts.
Prior to joining Aspen, Ticknor worked for four years with Mazda USA under their Marketing division. He worked in customer and dealer relations before moving on to Sprint Nextel (currently Sprint). In the two years at Sprint, Christopher managed business-to-business sales among small to medium sized companies in Orange County, CA – one of the cell service provider’s most profitable markets. |
